Your user withdrew $9,800 last week. Your marketing tools probably still count them as engaged.

The most important things your users do happen on-chain, and the tools you use to talk to them can’t see any of it. This page is our case for changing that.

Your dashboard says your user is engaged. Their wallet says they’re leaving. Open rates and impressions measure your messages. Deposits and withdrawals measure your users.

What the dashboard says

Email open rate42%
Impressions18,000
Signups this week320

What your user actually did

  1. Completed setupYour app
  2. Deposited 12,400 USDCThe chain
  3. Opened your last three emailsYour email tool
  4. Withdrew 9,800 USDC last weekThe chain

So why can’t your tools see the wallet? The answer is in how they were built.

Each era of marketing software was won by whoever read the new data first. Email read opens. Automation read replies. Ecommerce tools read carts.

01 · From 1999

Email delivery

Software that could reach a whole list at once, and saw little more than opens and clicks.

02 · From 2007

Marketing automation

Sequences that followed up on their own: welcome, wait, and try again if there was no reply.

03 · From 2012

Behavioural lifecycle

Messages sent from what people did in a store, such as browsing, adding to a cart and buying.

04 · Now

Blockchain activity

Deposits, stakes and votes, recorded in public as they happen, and no software yet built natively on them.

The fourth kind of data is the one your user left behind.

Blockchain data is the most honest record of customer behaviour ever created, and almost no growth team can use it. People click on anything. They only move money when they mean it.

Someone had to build the software that reads it.

OnchainSuite puts your user’s app activity and their wallet on one record, so your team can reach them before they’re gone. We read both lanes at source, turn chain records into actions your team recognises, and add the email and app data you already hold.

U
Your user0x667c…3fa1 · one record
Completed setupOpens your emailsWithdrew 9,800 USDCAt risk
NextYour user joins “Withdrew most of their deposit”A message by email and in-app, the same week

No exports, and no developer in the loop. Which brings us to what we believe comes next.

Email marketing was built on opens. Automation was built on sequences. Ecommerce marketing was built on carts. The next generation will be built on what customers do on-chain, and we’re building it.

OnchainSuite

If your team has a live product and customers to keep, here is where to start.

Find out which of your customers are about to leave. Book a fifteen-minute call with our team.

Book a walkthroughSee pricing